Paris, December 7, 2023 - Valiuz Adz, retail media agency of the Valiuz Alliance which brings together around twenty brands counting among the French population's favorite brands, announces today that it has entered into a strategic partnership with LiveRamp, leader in data collaboration platforms. This partnership aims to enrich Valiuz’s “retail media” value proposition in a framework that respects privacy and current regulations.
Valiuz Adz, a key player in the omnichannel and omni-market Retail Media sector
Launched in 2019, Valiuz is a technological and human alliance of around twenty major retail brands, including Auchan and Boulanger, which allows merchants to better understand their customers, in order to improve the consumer experience and the performance of signs. It brings together nearly 55 million unique customers, making it the largest and most diversified customer knowledge base in France.
Valiuz Adz, Valiuz's Retail Media agency, offers a unique offering, based on unparalleled data and technology, which makes it a key player in the omnichannel and omni-market retail media sector.
Valiuz Adz intends to meet market expectations by simplifying access to data and inventories, by industrializing decision support and activation tools allowing brands to seize growth opportunities as close as possible to the point of sale .
Valiuz Adz has chosen the Liveramp technology platform in order to take full advantage of the opportunities of new generation retail media. This collaboration allows Valiuz to benefit from a neutral, secure and privacy-friendly infrastructure capable of offering advertisers a unified and consolidated vision of consumers' online and offline interactions.
“This new partnership demonstrates our desire to intensify co-construction between Valiuz Adz, our advertisers and our brands by offering a reliable and secure space for collaboration and data sharing. Valiuz Adz will now be able to provide its clients (advertisers and agencies) with new tools for marketing knowledge and performance measurement. Through this new offering from Valiuz Adz, brands will have the ability to better understand shoppers' behaviors and thus better meet their expectations by optimizing the personalization of their omnichannel experience." comments Olivier Boutin, Valiuz Leader.
LiveRamp, essential infrastructure for data collaboration
The expertise and infrastructure offered by LiveRamp enable true collaboration between distributors and brands by creating a reliable and secure space for sharing data. Their clean rooms solution, which guarantees secure data sharing, in strict compliance with regulations and user consent, allows brands to carry out effective campaigns, while helping to improve the experience of their own customers through relevant and personalized offers.
“We are very proud of this partnership with Valiuz, which brings together essential brands in the lives of the French. By improving the knowledge of their customers, within the multi-brand agency Valiuz Adz, brands will be able to better use their inventory and obtain better results in terms of reach and relevance, in addition to being able to precisely measure the return on their investments. advertising on online and in-store sales. » adds Nicolas Guarino, Sales Director France and Belgium at LiveRamp
About Valiuz Adz
Valiuz's mission is to accelerate the transformation of retailers using data and AI in order to meet the challenges of new trade codes. With our Alliance of around twenty prestigious companies and unrivaled customer knowledge in France, we offer solutions and services entirely dedicated to retail. These solutions allow business teams to enhance their data and support their data-driven transformation to meet the strategic and operational challenges of competitive commerce adapted to new lifestyles and environmental challenges. Valiuz Adz is an omnichannel Retail Media agency and omnimarket that connects brands to consumers when shopping online and in-store. Drawing on a base of 55 million unique customers across 16 prestigious brands, we offer solutions such as Profiling, Off Site activation, On site, In Store, CRM, etc. and related measurement. This proposition allows advertisers to promote their products and thus optimize their advertising investments. Our holistic approach to the customer journey delivers a personalized shopping experience, strengthening the connection between brands, retailers and their consumers.
About LiveRamp
LiveRamp is the benchmark data collaboration platform for the world's most innovative companies. A pioneer in the areas of consumer privacy and data ethics, LiveRamp develops industry-leading solutions to provide its clients with a unique view of their customers with unparalleled accuracy while preserving valuable brand trust and consumers. LiveRamp provides complete flexibility to collaborate wherever data lives to support the broadest range of data collaboration use cases – within organizations, across brands, and across its global network of high-quality partners.
Hundreds of innovative groups around the world, from consumer brands to technology giants, banks, retail players and pharmaceutical groups, are turning to LiveRamp to sustainably enrich the value of their brands by strengthening the engagement and loyalty of their customers, establishing new partnerships, and maximizing the value of their “first-party” data, while remaining at the forefront of compliance and of confidentiality. LiveRamp is based in San Francisco, California, and has offices around the world.
Learn more
Valiuz Adz: www.valiuz-adz.com - contact: helene.allouard@valiuz.com
LiveRamp: www.liveramp.com - contact: gabrielle.maes@vae-solis.com