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Writer's pictureHélène Allouard

Retail media: Valiuz moves up a gear thanks to Equativ

By choosing Equativ, the independent French adtech, Valiuz, the data alliance

the most powerful retailer on the French market, accelerates and structures its offer.


Valiuz, with the data assets of around twenty powerful and complementary brands (Auchan, Boulanger, Kiabi, Chronodrive, Norauto, Electro Depôt, Décathlon, etc.), chooses Equativ, an independent platform leader in programmatic advertising, as its technological partner exclusive to operate its audience extension activity in programmatic deals (Activation of first party data on media other than the “retailer” site, programmatic campaigns).


Optimize marketing decision-making using customer data

Launched in 2019, Valiuz is a technological and human alliance, which allows merchants to better understand their customers, in order to improve the consumer experience.

It brings together nearly 55 million unique customers, making it the largest and most diversified source of data on the French market.


By choosing Equativ, Valiuz is choosing insourcing by consolidating both its technology stack and its sales force to facilitate operations for agencies.

It completes its audience extension offering, structured around insights based on consumer knowledge, the activation of targeted campaigns that respect the shopper journey and performance measurement.

The sum of its complementary and controlled assets allows Valiuz to offer quality, control and safety throughout the chain, but above all efficiency at the right price.


Equativ, the ideal partner to meet the advertising challenges of today and tomorrow

As part of this partnership, Equativ provides Valiuz with its purchasing platform (EBC Equativ Buyer connect) in SaaS mode which combines the power of premium transactional data with the wealth of Equativ's display and video inventory. . A pioneer in user recognition while respecting privacy, Equativ will also bring its technological excellence and expertise to guarantee significant audience coverage in this new cookie-free ecosystem.


Equativ thus opens up new monetization opportunities to as many people as possible by facilitating access to this 1st party data, with retail media still too often limited to only captive brands and on-site.


This collaboration is a real opportunity for advertisers to make profitable 'precision marketing' strategies implemented for years.

years.


About Equativ:

Equativ is a leading independent adtech platform, created to meet the needs of advertisers and publishers. The company strives to provide solutions in line with brand obligations and GDPR, allowing clients to maximize their impact without infringing on the rights of their consumers. Equativ uses its sophisticated technological know-how to best serve the interests of different stakeholders (whether on the supply or demand side).

Based in Paris and New York, Equativ is present worldwide with a team of more than 550 people spread across 20 offices. Equativ offers the market its own independent adserver, its SSP, its purchasing tools, in line with all the technologies present in the advertising value chain.


About Valiuz:

Valiuz is a technological and human alliance, working to stimulate collective intelligence to make data an asset serving new business models. Drawing on a technological platform hosting the largest customer data base in

France, as well as a catalog of 100% retail tech and data service and product offerings, Valiuz has become the Data Business Partner of brands and partners who choose to trust it.

Our added value? Bringing knowledge (analyses, data science products, customer journeys, training, etc.) and unique activation levers (partners, media, advice) to the service of a project that is close to the heart of every good merchant: the customer experience !


Equativ press contact:

Nevena JOVIC

07 70 35 33 05


Valiuz press contact: Hélène Allouard


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