Vivendi's premium media and the power of Valiuz's retail data come together
to offer advertisers a unique activation and measurement offer
Vivendi, the leading French digital media group according to Médiamétrie, and Valiuz, the most powerful retail data alliance on the French market, have entered into a strategic partnership. This partnership allows the advertising agencies of Prisma Media Solutions, Canal+ Brand Solutions, Dailymotion Advertising and Valiuz to activate the largest data base in retail in France (55 million unique customers and 17 prestigious partner brands) within the media of the Vivendi group.
This agreement allows the realization of effective targeted campaigns thanks to a strong and complementary collaboration between brands anchored in the daily lives of French people such as Boulanger, Decathlon, Auchan or Kiabi, and a set of entertainment media among the most popular in the world.
country.
Through this partnership, it is above all the entire advertising value chain which is optimized: from the very precise definition of targets to the measurement of purchases following the campaign, the agreement between the two entities offers advertisers a media system /data unique and easy to activate.
For Olivier Boutin, Retail Media Director of Valiuz, “this agreement will allow advertisers to activate Valiuz Alliance data in the premium environment of the Vivendi group and in particular to offer total coverage of video users throughout the entire channel. media consumption. We are delighted with this strategic partnership which broadens our value proposition towards advertisers and increases Valiuz's impact on the Retail Media market. »
Philipp Schmidt , Co-CEO of Prisma Media, explains: “We are delighted to have entered into this partnership with Valiuz. Thanks to Vivendi, we were able to position ourselves as an integrated group and bring together the strengths of our respective advertising agencies. This partnership allows us to offer advertisers a unique granularity of data that can be activated in our premium environments which reach nearly 70% of the French population. Such power is unmatched in France. »
Emmanuelle Godard , Digital and Innovation Director of Canal+ Brand Solutions, explains: “This unique partnership offers advertisers the possibility of combining the relevance of targeting as close as possible to the brands' business and the quality of exposure offered by our digital environments and the Segmented TV. »
Bruno Latapie , Managing Director of Dailymotion Advertising: “We are now able to offer advertisers rich, granular and highly qualified data, combined with our video power. This initiative is fully in line with our common desire to always bring more efficiency to our clients' campaigns.”
Press contacts:
Vivendi: Jean-Louis Erneux, 01 71 71 15 84, jean-louis.erneux@vivendi.com
Valiuz: Hélène Allouard, 07 56 86 75 91, helene.allouard@valiuz.com
VALIUZ:
Valiuz's mission is to accelerate the transformation of retailers using data and AI in order to jointly respond to the challenges of new commercial codes.
With our Alliance of around twenty prestigious companies and unrivaled customer knowledge in France (55 million unique customers), we offer solutions and services entirely dedicated to retail. These solutions allow business teams to enhance their data and catalyze their data-driven transformation to meet the strategic and operational challenges of a business.
competitive adapted to new lifestyles
VIVENDI:
Prisma Media
Leader of the bimedia groups in France, Prisma Media is the No. 1 in magazine press, online video and daily digital audience with an optimal audience potential of nearly 40 million people each month on its various media; with a portfolio of around twenty reference brands, the group is present in the main general public segments.
Canal + Brand Solutions
Canal+ Brand Solutions is the advertising agency for 36 media brands, including Canal+, C8, CSTAR, CNEWS, the Eurosport & Discovery brands, RTL9, OQEE Ciné, myCanal, UGC and the Grand Rex; it offers brands innovative communication solutions in TV, digital, cinema, data and brand content.
Dailymotion
Dailymotion has 400 million visitors and 4 billion views per month, present in 145 countries around the world. First French video audience, with an ecosystem of more than 3,000 professional media content publishers who use the Dailymotion player, with a qualitative and brandsafe environment for brands wishing to carry out video advertising campaigns that are both efficient and transparent. Dailymotion Advertising also stands out with its integrated creative studio and insights department.