Lille, November 23, 2023 – Auchan France and its Retail Media agency Valiuz Adz, choose Kamino Retail, the new generation Retail Media platform, as a technological partner to develop and operate Auchan's on-site activation offer. This collaboration aims to make innovative, differentiating and efficient solutions available to the market from January 1, 2024.
The renewal of the Auchan retail media offering
This new On-Site monetization offer will allow brands and agencies to engage and interact with consumers directly at the various Auchan digital points of sale through creative, targeted and effective activations.
“With our agency Valiuz Adz and our partner Kamino Retail, we have completely redesigned our On-Site monetization offer. Our objective is to reinvent the Auchan customer experience, by combining sponsored promotion and commercial promotion, with the aim of helping to redesign the e-Retail Media market and the associated customer experience standards." Sofia Liévin, Retail Media Director of Auchan Retail.
Focus on innovation and simplicity
Retail Media, already representing more than 10% of advertising investments in France, is a booming market. The challenges of Valiuz Adz: strengthen and simplify collaboration with suppliers, brands and agencies by offering them access to qualitative and intentional inventories and data, relying on the most innovative and agile technologies on the market.
“Valiuz Adz's proposition for Auchan is to position itself as a commercial “one stop shop” which relies on an integrated full-funnel activation and measurement platform to manage omnichannel devices. In this context, Kamino Retail is fully in line with our vision of excellence by offering impactful formats, competence and technical agility that fully meet our performance standards. The Kamino solution thus completes our stack of solutions and activation partners which, coupled with our premium support, allow us to give brands the means to engage their consumers and stimulate incremental sales. » adds Olivier Boutin, Director of Valiuz Adz.
A reinvented retail media
It is the connection between the functionalities of the Kamino Retail platform and the unrivaled Valiuz data knowledge that makes this partnership unique. This makes it possible to cover all market expectations - from shopper profiling to omnichannel reporting.
“This partnership with Valiuz Adz and Auchan reinforces our mission to equip all retailers seeking independence with agnostic, integrated and transparent solutions. This opportunity is an opportunity for us to build tailor-made activation solutions for Auchan and to introduce the first retail media video formats designed for food e-commerce. » specifies Marianne Schneider, co-founder of Kamino Retail.
“Accessible from January 1, 2024, and after a first phase in managed services, we will gradually open access to inventories managed by Valiuz Adz in self-service for brands and their agencies, in order to operate their management in total autonomy. » concludes Olivier Boutin
About Valiuz Adz Valiuz Adz is an omnichannel and omnimarket Retail Media agency that connects brands to consumers when shopping online and in-store. Drawing on a base of 55 million unique customers across 16 prestigious brands, we offer solutions such as Profiling, Off Site activation, On site, In Store, CRM,... and related measurement. This proposition allows advertisers to promote their products and thus optimize their advertising investments. Our holistic approach to the customer journey delivers a personalized shopping experience, strengthening the connection between brands, retailers and their consumers.
About Kamino Retail Founded in 2023 by 4 industry experts, Kamino Retail is a technology company specializing in Retail Media. The Kamino Retail platform includes a suite of solutions, designed for retailers and the needs of their management, their trade marketing and their self-promotion, allowing them to maintain their independence, to lead customer journeys in an innovative way and to develop their monetization.
About Auchan France A multi-format and phygital retailer, Auchan brings together all physical (hypermarkets, proximity and ultra-proximity) and digital (drives, home delivery, click&collect) food retail formats to offer its customers a pleasant shopping experience and a unique, fair and responsible offer. In order to make their lives easier, the company puts residents at the heart of all its orientations: accessible prices, choice and diversity of offer, quality of service. A responsible economic player, Auchan supports agriculture and the agri-food industry by acting as closely as possible to the regions through the 57,570 employees of its 687 points of sale. In 2022, the brand recorded more than 340 million visits to its stores or to its e-commerce sites.
Learn more
Valiuz Adz: www.valiuz-adz.com - contact: helene.allouard@valiuz.com
Auchan: www.auchan-retail.com
Kamino Retail: www.kaminoretail.com - contact: press@kaminoretail.com